British Gypsum Exhibition Case Study: The brief for British Gypsum involved designing a stand which could incorporate the look and feel of a retail environment whilst showing off their new Gyproc Habito product to both the trade and retail visitors. The primary objective was to show off the clear benefits of a new product to installers and to get them to work with the product on the stand also generating interest in other products being displayed on stand.
Our challenge for this stand was twofold: a small space with a small footprint to display product and to include a demonstration area. Secondly the stand design was to be constructed as much as possible using British Gypsum products, some of which are plaster based products.
After learning how to use the product and how we could best display it in situ, we created some of the structure in workshop which then had to be prepared, wrapped and be shipped in transit straight to the venue. Considering the tight space and the level of products displayed, the stand had a very light and airy feel. A practical operative was also supplied to help with practical demonstrations for the show duration.