Project Description

British Gypsum

British Gypsum

British Gypsum

What we did…

British Gypsum Exhibition Case Study: The brief for British Gypsum involved designing a stand which could incorporate the look and feel of a retail environment whilst showing off their new Gyproc Habito product to both the trade and retail visitors. The primary objective was to show off the clear benefits of a new product to installers and to get them to work with the product on the stand also generating interest in other products being displayed on stand.

Our challenge for this stand was twofold: a small space with a small footprint to display product and to include a demonstration area. Secondly the stand design was to be constructed as much as possible using British Gypsum products, some of which are plaster based products.

After learning how to use the product and how we could best display it in situ, we created some of the structure in workshop which then had to be prepared, wrapped and be shipped in transit straight to the venue. Considering the tight space and the level of products displayed, the stand had a very light and airy feel. A practical operative was also supplied to help with practical demonstrations for the show duration.

Project Details


May 2017


Retail Design Expo


British Gypsum


Exhibition Stand

What they said…

“Thank you for a fantastic stand build. This is my first experience of working with Priority Exhibitions and I’m pleased to say it won’t be the last. Well done to all your team.”

British Gypsum Events Manager

With multiple stands designed, built and delivered over twenty-eight years, we have the knowledge to build practicality as well as pizazz. Designing a stand that features product demonstrations is key to attracting visitors and drawing footfall across to your stand.

Having been established since 1989, our team of craftsmen are second to none when it comes to stand build. Mixing traditional carpentry skills with new technology and integrating your products into the stand, we deliver top quality construction with top quality branding.

With a team that covers years of experience, we can design and build unique stands designed using traditional craftsmanship, combined with cutting edge materials and the latest manufacturing and build techniques.

Having been established since 1989, our team of craftsmen and designers have created numerous top- notch designs when it comes to stand design. Using our design skills, we have the ability to design scalable and flexible designs for multiple functions and zoned areas.

Project Gallery

British Gypsum
British Gypsum
British Gypsum
British Gypsum
British Gypsum