Look the Part
This goes for display presentation (which Priority Exhibitions will always take care of) as well as personal appearance. When it comes to exhibition venues, it can be one of numerous extremes. With big open spaces, you can often feel the cold, but depending on the lighting and the foot traffic, it can be a totally opposite story. You need to be prepared for this, while dressing appropriately within the realms of your industry, looking presentable and approachable to the passing delegates. In terms of your stand, what works best for your company might not work for someone else. You should have an idea of this and you can always learn from your competitors, both what to do and what not to do. Though, in general, some basic guidelines to follow include…
Decluttering – ensure your display isn’t overly busy, but enough that you look professional and as though you mean business. Clutter applies to everything from half-eaten lunches to dawdling staff. If someone has nothing to do, find them something to do.
Sense Appeal – you need to appeal to passers-by through an engaging display that is easy on the eye, well-lit and efficiently labelled. Depending on your business, are you offering something for your clients to touch, taste, smell, watch, hear? Or something to take away with them?
Display Intelligence – don’t just throw your stand together; be strategic about placement and orientation. Group sections together into themes that flow nicely into one another for an easy, natural experience. Of course, if you are using an exhibition stand contractor such as Priority Exhibitions, you will have nothing to worry about in terms of display.